The 2% Club by Rach Hirsch
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I Passed on Investing In A Brand I'm Still Obsessed With
The Most Powerful Nutrition Advice Isn’t About Food
Jan 25
17
1
Why Billionaires Aren’t Building Malls Anymore (and What They’re Building Instead)
Can ClassPass Go Public While Studio Owners Revolt?
Jan 18
11
2
3
Is Pilates… dead?
Why Being Featured in Poosh Meant More Than I Expected
Jan 11
7
5
Dear Peloton, We Should Talk.
Why lululemon Still Has Room to Tank
Jan 4
8
4
5
December 2025
I Didn’t Plan to Write This One, But These Three Things Had To Be Shared
Why Lululemon’s Moment Isn’t Over
Dec 29, 2025
7
5
When Nestlé, Coca-Cola, and Estée Lauder All Make the Same Move, Pay Attention.
The Most Important Beauty Deal of the Year Just Happened (and No One’s Talking About It)
Dec 21, 2025
10
1
4
Overheard at Dinner: What the Wellness Girls Are Actually Buying This Holiday
In this quickie episode, Rach and Melissa talk about the wellness trends that mattered in 2025 and the products we’re genuinely reaching for as the…
Dec 15, 2025
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Rach Hirsch
28:36
The 2% Club Is Now a Top 10 Percent Podcast. Here’s What Happened.
The Quiet CPG Revolution: 8 Shifts Reshaping 2026
Dec 14, 2025
5
4
3
The 2026 Wellness Forecast You’ll Actually Need to Read
The 2026 Wellness Forecast: The Cultural Shifts No One Is Talking About Yet
Dec 7, 2025
22
2
6
November 2025
We Misread the Data, Wellness Quietly Hijacked Black Friday
Did HYROX Just Prove That Boutique Fitness Is Broken?
Nov 30, 2025
5
1
Hims’ Boldest Move Yet: The Real Story Behind Labs and the $250M Buyback
Mexico’s Most Interesting Getaway Is Back — And Smarter Than Ever
Nov 23, 2025
3
Your Protein Powder Is Giving… Lead Exposure
The Most Unexpected Part of Buffett’s Final Letter
Nov 16, 2025
4
1
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